A cover letter is essential because it serves as your introduction to a potential employer, highlighting your interest in the position and the company. It offers you an opportunity to explain in narrative form why you are the best candidate for the job, allowing you to detail experiences and skills that your resume may not fully convey. Importantly, a cover letter provides context for your application, demonstrating your professionalism and communication skills. According to ecommerce design uk it allows you to show how your goals align with the company’s mission, making a compelling case for why you should be considered for the role. This personalized approach can set you apart from other candidates, making a memorable impression on the hiring manager.